Farmer harvesting fresh produce in the fieldCrates of fresh fruits and vegetables at a local marketBuyer selecting produce from a vendor
AI-powered produce marketplace

Produce shouldn't rot.
Hargricon connects farmers to buyers before it does.

Across Sub-Saharan Africa, nearly half of all fruits and vegetables grown never reach a plate, lost to spoilage, poor market access, and mistimed pricing. Hargricon helps farmers report, price, and find buyers for their produce before it's wasted.

How it works

  1. Step 1

    Describe what you have

    Tell us about your produce in plain language.

  2. Step 2

    Get a fair price, instantly

    AI suggests a price range based on crop type, condition, and urgency.

  3. Step 3

    Get discovered by nearby buyers

    Markets, restaurants, and cooperatives near you are matched automatically.

Built for both sides of the market

Hargricon gives farmers a fair, fast way to sell their produce, and gives buyers a direct line to fresh produce nearby.

For farmers

  • AI-suggested fair pricing

    Get a price range based on crop type, condition, and local demand, no guesswork, no underselling.

  • Reach buyers nearby

    Get matched with markets, restaurants, and cooperatives close to your farm, automatically.

  • Real-time offer alerts

    Know the moment a buyer is interested, so your produce finds a buyer before it spoils.

For buyers

  • Find nearby produce

    Search fresh produce being offered near you, updated as farmers list it.

  • Transparent pricing

    See the same AI-suggested price the farmer does, no haggling from a cold start.

  • Deal directly with farmers

    Message farmers to confirm details and arrange pickup, with no middleman markup.

The scale of the problem

Photo: smallholder farmer with fresh harvest
20–30%

of fruits, vegetables, and potatoes harvested in Rwanda are lost before reaching a buyer. That's the exact produce hargricon helps farmers sell.

Source: Africa Press, 2025
Photo: local market or produce supply chain
40%

of Rwanda's food is lost annually due to weak post-harvest management: poor storage, transport, and limited market access.

Source: Africa Press, 2025
Photo: grain storage or cooperative warehouse
15%

is Rwanda's current post-harvest loss rate for maize, even with new drying grounds and solar dryers rolling out nationwide.

Source: Ministry of Agriculture and Animal Resources, Rwanda

Don't let this harvest go to waste.

Whether you're selling produce or sourcing it, hargricon connects you in minutes.